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The BMW Book (English, Chinese and German Edition), by teNeues
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Its perfect synthesis of technology and design has made BMW one of the most influential brands in the world. This compelling illustrated volume gives the readers privileged insight into the unique development of this brand: fascinating motorcycles and automobiles, spectacular motor sports, impressive architecture, as well as visions for cars of the future.
- Sales Rank: #1202378 in Books
- Published on: 2012-10-15
- Released on: 2012-10-15
- Original language: German, English, French
- Number of items: 1
- Dimensions: 1.26" h x 11.68" w x 14.78" l, 7.63 pounds
- Binding: Hardcover
- 304 pages
Most helpful customer reviews
3 of 3 people found the following review helpful.
Gorgeous tribute to the iconic brand
By Honest Abe
As BMW's Maximilian Schoberl says in the book's intro, a strong brand doesn't merely have customers, it also has fans. This beautiful book is aimed right into the hearts of those fans.
The magnificent pictures and succinct, pithy text chronicle each aspect of the brand's history. Foremost, of course, are the cars, from the 1930's-era 328 to its modern-day grandchild, the 328 Hommage, with every kidney-grille'd classic in between. The book gives equal time to the motorcycles, as well as the brand's vast legacy in competitive racing, and also to the mind-blowing concept cars leading the way into the future, including the shape-shifting, flexible-skinned Gina. There's even a chapter on architecture, including the gravity-defying "Four-Cylinder" BMW Group Headquarters building in Munich, reminding the reader that BMW isn't merely a car company, but more fully a design company, among the most (or perhaps THE most) technology-forward in the world.
The best part of brand fandom is that it's aspirational, too. Even if you're not driving a BMW now, you might well someday. This book will get you started (on the aspirational part). For the rest, start saving your pennies today...
0 of 0 people found the following review helpful.
Great for BMW Enthusiasts!
By Anna M Garza
This book I purchased for boyfriend for his birthday. He thought it was great. The book has many beautiful photos and is very well put together. It is also in 3 languages so as long as that doesn't bother you, it's great overall. This book is a great gift for any BMW enthusiasts.
1 of 1 people found the following review helpful.
Surface Treatment
By Dan Lebryk
This is a beautifully printed and laid out book. The printing and paper are absolutely stunning - truly the fine art of fine book publishing that is so hard to find. The book is a large coffee table book. It weighs a ton.
I wish the content was more focused or better. The book seems to scratch the surface of everything BMW and never gets into anything deep with any of the models. Even with the surface treatment, they left off BMW airplanes. The book would have better focusing on several key things or do a real live full cross section of the maker's history.
The book felt like an appetizer and left me hungry for more. The pictures are pretty. The book is well made. I just wish it had more depth.
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