Saturday, September 29, 2012

[F806.Ebook] Fee Download How to Render: the fundamentals of light, shadow and reflectivity, by Scott Robertson, Thomas Bertling

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How to Render: the fundamentals of light, shadow and reflectivity, by Scott Robertson, Thomas Bertling

How to Render: the fundamentals of light, shadow and reflectivity, by Scott Robertson, Thomas Bertling



How to Render: the fundamentals of light, shadow and reflectivity, by Scott Robertson, Thomas Bertling

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How to Render: the fundamentals of light, shadow and reflectivity, by Scott Robertson, Thomas Bertling

This book is about the fundamentals of light, shadow and reflectivity; the focus is firmly on helping to improve visual understanding of the world around and on techniques for representing that world. Rendering is the next step after drawing to communicate ideas more clearly. Building on what Scott Robertson and Thomas Bertling wrote about in How To Draw: Drawing and Sketching Objects and Environments from Your Imagination, this book shares everything the two experts know about how to render light, shadow and reflective surfaces. This book is divided into two major sections: the first explains the physics of light and shadow. One will learn how to construct proper shadows in perspective and how to apply the correct values to those surfaces. The second section focuses on the physics of reflectivity and how to render a wide range of materials utilizing this knowledge. Throughout the book, two icons appear that indicate either “observation” or “action.” This means the page or section is about observing reality or taking action by applying the knowledge and following the steps in creating your own work. Similar to our previous book, How To Draw, this book contains links to free online rendering tutorials that can be accessed via the URL list or through the H2Re app.

  • Sales Rank: #19737 in Books
  • Published on: 2014-11-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 9.00" w x 1.25" l, 3.13 pounds
  • Binding: Paperback
  • 272 pages

About the Author
Scott Robertson has almost two decades of experience teaching how to design, draw, and render at the highest college level. He has authored or co-authored 11 books on design and concept art. In addition to books, he has co-produced over 40 educational DVDs with The Gnomon Workshop, of which nine feature his own lectures. For several years, Scott chaired the Entertainment Design department at Art Center College of Design. He frequently lectures around the world for various corporations, colleges, and through his own workshop brand, SRW. In addition to teaching, Scott has worked on a wide variety of projects ranging from vehicle and alien designs for the Hot Wheels animated series Battle Force Five, to theme park attractions such as the Men in Black ride in Orlando, Florida for Universal Studios. Some of his clients include the BMW subsidiary Design-works/USA, Bell Sports, Giro, Mattel Toys, Spin Master Toys, Patagonia, the feature film Minority Report, Nike, Rockstar Games, Sony Online Entertainment, Sony Computer Entertainment of America, Buena Vista Games, THQ, and Fiat to name just a few.

Thomas Bertling has an extensive background as a successful industrial designer and engineer, with a varied array of clients such as Disney, Samsung, and Whole Foods, and a diverse portfolio of completed products on the market, from state-of-the-art medical innovations to combat-ready military vehicles. This hands-on expertise gives him a distinct approach and remarkable edge in addition to being an acclaimed design educator. With substantial experience teaching all levels of perspective sketching and construction to both university students and corporate clients, he has created comprehensive and proven curricula rooted in practicality and real-world application. He currently serves as Director of Entertainment Design at Art Center College of Design as well as teaching several courses and training faculty members.

Most helpful customer reviews

42 of 42 people found the following review helpful.
Another indispensable drawing guide
By Parka
[[VIDEOID:2bd40fa6a1171d777f1509bafbe15920]]Here's the sequel to Scott Robertson's earlier book How to Draw.

How to Render builds on what was taught in the earlier book and now talks about lighting, shadows, reflections and materials. Again, it's a book for artists, architects and designers.

The difficulty level here is up one notch, more suitable for intermediate and advanced artists. Basically, you need to know how to draw before you can learn and apply the knowledge from this book. That's where the earlier book comes in.

The presentation style of the book is still similar. Book's slightly thicker at 272 pages and is available in paperback and hardcover. There are lots of diagrams, photos, artworks accompanied by concise and insightful writeup. The information is technical and in depth. Demonstration videos are provided on the companion website which you can access by scanning QR code in the book or typing the URL address.

The first half of the book covers light and shadow. This is where you learn the basics of lighting, and the rules of applying them. It starts off with the simple humble cube and progresses to complex overlapping geometric shapes, spheres and cylinders and then onto curved surfaces that you typically see in vehicles such as cars and planes.

If you know the Sketchup software, then you might know about the beautiful shadows that can be turned on with just one mouse click. Well, with this book, you get to learn how to draw all those shadows by hand manually, and learn the actual techniques to creating them accurately. It's not easy, but the book does a good job at demystifying the whole process with clear hey-follow-along instructions.

Still in the lighting section, there are some step-by-step demonstrations by guest artists Chris Ayers, Neville Page, John Park and Robh Ruppel on how to render specific objects like cars, characters and landscapes. Basically, it's to show how they apply the knowledge into actual drawings.

This is where I have to do a -_- because the tutorial Robh Ruppel wrote is the one I was expecting to be in his Graphic L.A. artbook but it wasn't!

The second half of the book goes into reflections, talking about the different lighting conditions and how they affect the different types surfaces and the look they create. This section is more explanation than hands-on -- this is not a book on software or digital painting. Numerous photos are provided to illustrate the concepts behind, to alert you to things you should take note of. Very insightful.

Here's the list of chapters included to give you an idea what to expect.

1. What is Rendering? + Tools and materials
2. Light Types and Casting Shadows
3. Rendering the Geo Forms
4. Complex Volumes
5. Rendering Specific Objects
6. Photo Reference
7. Reflective Surfaces
8. Reflections: Indoor Scenes
9. Reflections: Outdoor Scenes
10. Rendering Specific Materials
11. Rendering Examples

Scott Robertson has hit another home run with this wonderful technical book on light, shadows and reflections. It's an incredible resource for learners.

Highly recommended.

(See more pictures of the book on my blog. Just visit my Amazon profile for the link.)

12 of 12 people found the following review helpful.
A quintessential foundation for design
By BCR
In the current landscape of easy-to-use 3D rendering software, it is easy to overlook the foundations of what make a great-looking and realistic image. I have been doing 3D animation and rendering for close to 15 years and I can honestly say that this book is essential for anyone interested in that field. Not because it has tips and tricks for how to press the right buttons, but instead gives you a practical understanding that transcends software. Scott does rendering in photoshop, yet can achieve results that I have seen people struggle over in 3D packages. All because he understands the fundamentals. The video content is fantastic bonus and for anyone interested in what that is like, check out Scott's youtube channel which is also an equally fantastic resource.
https://www.youtube.com/user/scottrobertsondesign

For those of you who need to improve your drawing first, there is no real drawing in this book. Instead, check out Scott's How to Draw book, which is equally good.

6 of 6 people found the following review helpful.
Master teachers at work.
By C. MERRITT
Robertson and Bertling bring their teaching prowess firmly to the fore, yet again. A comprehensive look at all the factors that designers must consider to render their ideas into form. Lighting, reflections, shadows... if you need to render it, Scott has probably already incorporated it, both by explaining the phenomenon then showing how to render it. Personally, I like to know WHY an effect exists in addition to knowing HOW to render it, and Scott and Thomas are masters at explaining.

BONUS: the book links to videos showing rendering processes. That alone makes the book worth what you will pay for it.

Buy anything Scott publishes. His books are fantastic and his videos are unsurpassed. He's a master teacher and your work will improve dramatically.

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Wednesday, September 19, 2012

[J508.Ebook] Ebook Jumpstart 1st Gr Early Reader: Wild Weather Day, by Judith Stamper

Ebook Jumpstart 1st Gr Early Reader: Wild Weather Day, by Judith Stamper

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Jumpstart 1st Gr Early Reader: Wild Weather Day, by Judith Stamper

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Jumpstart 1st Gr Early Reader: Wild Weather Day, by Judith Stamper

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Jumpstart 1st Gr Early Reader: Wild Weather Day, by Judith Stamper

Scholastic, the most trusted name in learning, and JumpStart, the #1 educational software for children, have united to create a fresh new series of educational JumpStart Readers. A WILD WEATHER DAY, children learn about weather concepts as they follow the JumpStart gang rain, hail, thunder, and finally sunshine! The JumpStart Learning System brings to life a world where children enjoy reading. It�s a place where learning means fun!

  • Sales Rank: #5763267 in Books
  • Published on: 2001-05-01
  • Original language: English
  • Number of items: 1
  • Dimensions: .16" h x 6.04" w x 8.94" l, 2.90 pounds
  • Binding: Paperback
  • 32 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
I am not a fan but our son loves it
By Lukasz
I am not a big fan of this book but our son loves the story in it. The quality of the book isn't great and we had to tape the pages to keep the book together.

0 of 0 people found the following review helpful.
Do Not Buy- No AR quiz for school credit
By Christina
This book does not count towards AR tests which is important for young children to get the school credit that is required.

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Sunday, September 9, 2012

[Q837.Ebook] Fee Download Point of Purchase: How Shopping Changed American Culture, by Sharon Zukin

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Point of Purchase: How Shopping Changed American Culture, by Sharon Zukin

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Point of Purchase: How Shopping Changed American Culture, by Sharon Zukin

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Point of Purchase: How Shopping Changed American Culture, by Sharon Zukin

This accessible, smart, and expansive book on shopping's impact on American life is in part historical, stretching back to the mid-19th century, yet also has a contemporary focus, with material on recent trends in shopping from the internet to Zagat's guides.

Drawing inspiration from both Pierre Bourdieu's work and Walter Benjamin's seminal essay on the shopping arcades of 19th-century Paris, Zukin explores the forces that have made shopping so central to our lives: the rise of consumer culture, the never-ending quest for better value, and shopping's ability to help us improve our social status and attain new social identities.

  • Sales Rank: #769172 in Books
  • Published on: 2005-03-03
  • Released on: 2005-07-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .76" w x 6.00" l, 1.18 pounds
  • Binding: Paperback
  • 336 pages

From Publishers Weekly
'We shop therefore we are' seems to be the conclusion of this homage to the great American pastime. Rather than pass judgment on our shopping compulsion, Zukin, an endowed chair of sociology at the City University of New York, provides a historical and analytical context to help readers understand how shopping has affected public and private life from the mid-19th century to today. Zukin's 1995 book, The Cultures of Cities, described her experiences growing up in one of Philadelphia's retail neighborhoods and examined how other shopping districts, like 125th Street in Harlem and Fulton Street in Brooklyn, had gone through significant racial changes. Here she dissects shopping culture at large, from eBay and the Internet to the death of Woolworth's and the birth of WalMart. Well researched and thorough, the book unearths how and where we shop and, more importantly, why consumer culture has so much power over us. Zukin examines these issues by analyzing both particular individuals' experiences-such as a young woman's search for the perfect pair of leather pants-and retailers' shifts in business strategies. For many people, Zukin writes, shopping isn't simply a transaction, but an experience: "We dream of shopping for beauty, truth and perfection, and if we do not shop for a perfect society, at least we shop for a perfect self." She believes that the noblest aspect of shopping is finding a community, a discovery that usually happens at a place like a farmer's market or a neighborhood store, where interaction among customers is fostered. Rallying for these public spaces rather than buying things, she argues, should be what we use shopping to achieve. Though this book is more likely to appeal to specialists than to general readers, Zukin's lively prose and vivid anecdotes may win her a larger audience.
Copyright 2003 Reed Business Information, Inc.

Review

"Sharon Zukin avoids clich�s, never ducks an argument, and digs out unfamiliar facts. The result is a brilliant and unsettling essay." - Richard Sennett, London School of Economics

About the Author
Sharon Zukin teaches sociology at the CUNY Graduate Center and at Brooklyn College, where she holds an endowed chair. She is the author of numerous books and articles, and is a major figure in both urban studies and cultural sociology. She lives in New York City.

Most helpful customer reviews

11 of 12 people found the following review helpful.
Gotta Go, There's a Sale at the Mall
By takingadayoff
In Point of Purchase, author Sharon Zukin explores why we shop and how it affects us, individually and as a society. She looks at the history of shopping, from a brief look at ancient Roman olive oil shops in Pompeii to a more elaborate history of department stores in New York. All that is interesting, but I found the sections on current shopping the most intriguing.

Zukin explores superstores and warehouse stores, then moves on to internet shopping. She discusses Amazon.com and eBay, even examining the merits of allowing customers to review the products for sale. It seems all reviews are good for sales, even negative reviews, since anything that keeps you on the site yields more sales.

One of the most gripping sections of Point of Purchase is the interview with a young Hispanic New Yorker who describes his venture into Tiffany's to buy his girlfriend an expensive gift. The interactions between him and the security guards, the sales clerks, the other customers, as well as the way he tells his story and the way the interviewer retells it are material for an entire article or book itself.

0 of 3 people found the following review helpful.
Shopping culture & social changes in America
By Y. Wang
Such an aspiring read.I can't put the book down once I opened the chapter on critics and consumer reviews and quickly sprawled my way through the preceding and following chapters.Be it scholarly review,news clip montage,personal story,or uncunning anecdotes,the book is intellectual,breezy,accessible...and so much more on the subject.
One thing I have to point out.Despite of my faith in the quality and entertainment value of the writing style at my first few attempts I couldn't pass through the beginning few pages.Now it seems all clear that the story is more or less weighed down by much relevant yet also dated information by diving in history of shopping culture in America.For the sake of gripping my short span attention I do wish the author would reorganize the chapters and stuff this bit of information at a less elevated position of the book.
A book of great value without imposing or forcing the author's viewpoint at any level.A worthy Saturday night spent staying in with a chic & intimate cultural scroll spreading on my laps.

1 of 4 people found the following review helpful.
Tracing the history of American shopping
By Midwest Book Review
New in paperwork is an excellent social history, Sharon Zukin's Point Of Purchase: How Shopping Changed American Culture. Zukon is Broeklundian Professor of sociology at Brooklyn college and City University of New York: her background in cities and culture lends well to an analysis of shopping as the American dream ideal, tracing the history of American shopping from mid-19th century to modern shopping trends. A fascinating social history evolves.

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