Ebook Product Strategy for High Technology Companies, by Michael McGrath
However below, we will show you amazing point to be able constantly review guide Product Strategy For High Technology Companies, By Michael McGrath any place and whenever you take location and also time. The publication Product Strategy For High Technology Companies, By Michael McGrath by only can help you to recognize having the publication to read every time. It will not obligate you to constantly bring the thick e-book anywhere you go. You could simply maintain them on the gizmo or on soft data in your computer system to consistently read the enclosure at that time.
Product Strategy for High Technology Companies, by Michael McGrath
Ebook Product Strategy for High Technology Companies, by Michael McGrath
Product Strategy For High Technology Companies, By Michael McGrath Just how can you change your mind to be much more open? There numerous resources that could assist you to improve your thoughts. It can be from the other experiences as well as story from some individuals. Book Product Strategy For High Technology Companies, By Michael McGrath is among the trusted resources to get. You could discover numerous publications that we share right here in this web site. And now, we show you among the most effective, the Product Strategy For High Technology Companies, By Michael McGrath
Occasionally, reading Product Strategy For High Technology Companies, By Michael McGrath is really uninteresting and it will take very long time starting from getting guide and start reviewing. Nevertheless, in contemporary age, you can take the developing modern technology by utilizing the net. By net, you could see this page and begin to look for guide Product Strategy For High Technology Companies, By Michael McGrath that is required. Wondering this Product Strategy For High Technology Companies, By Michael McGrath is the one that you require, you could go with downloading and install. Have you recognized how to get it?
After downloading the soft file of this Product Strategy For High Technology Companies, By Michael McGrath, you can start to review it. Yeah, this is so enjoyable while someone ought to read by taking their big books; you are in your brand-new means by only manage your device. And even you are operating in the workplace; you can still use the computer to check out Product Strategy For High Technology Companies, By Michael McGrath fully. Obviously, it will not obligate you to take several web pages. Merely page by page depending upon the moment that you have to read Product Strategy For High Technology Companies, By Michael McGrath
After knowing this extremely easy means to check out and get this Product Strategy For High Technology Companies, By Michael McGrath, why do not you tell to others concerning this way? You could inform others to visit this website and also choose looking them preferred books Product Strategy For High Technology Companies, By Michael McGrath As understood, below are bunches of lists that provide many kinds of books to accumulate. Merely prepare few time and also internet connections to get the books. You can truly appreciate the life by reading Product Strategy For High Technology Companies, By Michael McGrath in an extremely simple way.
One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
- Sales Rank: #271030 in Books
- Published on: 2000-10-12
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x 1.22" w x 6.30" l, 1.56 pounds
- Binding: Hardcover
- 400 pages
From the Back Cover
[BACK COVER]
Product Strategy for High Technology Companies 2nd Edition Michael E. McGrath
[CATEGORY] Management
[HEAD] How Today’s High-Tech Leaders―Microsoft, Intel, Motorola, and Others―Continue their Dominance in an Increasingly Competitive Marketplace.
Companies looking to make a mark in today’s crowded high-tech battlefield need two primary elements: a distinctive product and a powerful product strategy. Without both, they simply won’t survive. Product Strategy for High Technology Companies, 2nd Edition, is today’s only book on product strategy written specifically for high-tech companies. Updated and revised to encompass everything from changing product strategies to Web-based technologies, this forward-thinking book provides page after page of market-tested strategies and techniques that include:
• An in-depth examination of the market-proven Core Strategic Vision (CSV) and Market Platform Plan (MPP) Frameworks
• Case studies examining 14 unique differentiation strategies―what worked, what didn’t, and why
• More than 250 examples of product strategy in action, from the success of Microsoft to the equally stunning―at the time―failure of Osborne
The opportunities in today’s wide-open technology marketplace are unparalleled in history. Benchmark yourself against the high-tech leaders―and discover techniques to carve out your own area of expertise and success―with Product Strategy for High Technology Companies.
[FLAP COPY]
Product Strategy for High Technology Companies 2nd Edition Michael E. McGrath
• How did Xerox, a dominant world leader in light-lens copying, change its strategic focus in time to secure a foothold in the emerging digital technologies arena?
• Which line strategies helped Tylenol leverage its single product―acetaminophen―into a broad-based platform that has sold nearly a quarter-trillion tablets?
• What innovative strategies did Dell Computer use to become a low-price leader in the notoriously razor-thin margin world of personal computers?
Continuous technological change…Short product life cycles…Fast-moving, innovative start-up competitors…
High-technology companies face a number of unique challenges not encountered by companies in other industries. And yet some―Microsoft, IBM, Apple, and Intel, to name just a few―consistently overcome the same obstacles faced by others, and continue to strengthen their competitive positions year after year. How do they do it? Product Strategy for High Technology Companies defines how high-tech companies have used product strategy and product platform strategy to achieve competitiveness, profitability, and continued expansion in the Internet age. Product strategists in high-tech companies will get the latest information on developing successful product policies―including technological change, product differentiation, timing and contingency planning, as well as marketing and financial considerations.
And far from offering a one-sided viewpoint of the marketplace, author Michael McGrath draws on his nearly quarter-century of experience to relate how product strategy works in the real world. McGrath discusses the strategies that allowed Amazon to create and launch numerous products in record time―and their plans for continuing this cycle of innovation and growth. He examines how companies such as Motorola were able to successfully leverage existing product lines, while others such as Wang quickly failed and disappeared.
Product Strategy for High Technology Companies is nothing less than a template for growth in the brutally competitive arena of high technology. Candid, comprehensive, and generous in its use of real-life examples to illustrate strategic realities, it shows today’s emerging technology challengers how to build a solid strategic foundation, leverage the strengths of that foundation, then build from it to assume and maintain a position of leadership―today and well into the 21st century.
About the Author Michael McGrath is a cofounder and managing director of Pittiglio Rabin Todd & McGrath (PRTM), a leader in helping technology-based companies develop agile, robust management processes and methodologies. In over two decades of management consulting, he has worked with more than 100 companies in the U.S., Europe, and Asia. McGrath initiated PACE“ (Product And Cycle-time Excellence), PRTM’s product-development consulting practice, and has directed many of PRTM’s projects in reducing time-to-market in a variety of high technology companies. He coauthored the books Product Development and Setting the PACE in Product Development, and has published numerous articles on international manufacturing, product development, and trends in the high-technology industry.
About the Author
Michael McGrath is a cofounder and managing director of Pittiglio Rabin Todd & McGrath (PRTM), a leader in helping technology-based companies develop agile, robust management processes and methodologies. In over two decades of management consulting, he has worked with more than 100 companies in the U.S., Europe, and Asia. McGrath initiated PACE“ (Product And Cycle-time Excellence), PRTM’s product-development consulting practice, and has directed many of PRTM’s projects in reducing time-to-market in a variety of high technology companies. He coauthored the books Product Development and Setting the PACE in Product Development, and has published numerous articles on international manufacturing, product development, and trends in the high-technology industry.
Most helpful customer reviews
51 of 53 people found the following review helpful.
Don't Just Read It, Do it!
By A Customer
After founding a leading market research firm and teaching New Product Development at Harvard, I found this book so compelling that our firm has completed a review of our entire new web research product strategy, and come to some startling and highly productive insights on how to proceed and succeed. It is by far the most practical, in-depth guide to achieving competitive new product development strategies I have ever read.
The book shows clearly how to answer the critical questions: 1) Where do we want to go, 2) How will we get there, and 3) Why will we be successful. It shows how to create a Core Strategic Vision that is the foundation for new product success. And it shows how to use that vision to create highly competitive and profitable product lines, particularly in high technology.
Having tested new product ideas for hundreds of companies over the last 25 years, it is difficult to think of more than a handful who couldn't have benefited from not only reading this book, but doing what it recommends.
55 of 58 people found the following review helpful.
Best Strategic Toolkit Ever Written
By Jon McKay
There are countless strategy books out there. Each one has an overriding framework that the entire book is based on, that often warrants only a 15-page article. This book is loaded with practical frameworks that together provide a thinking and creativity-channeling approach. Better yet, every framework has been proven in practice at dozens of companies by the author's implementation-based consulting firm. Each chapter is filled with examples from a broad range of technology-based companies. When applying these frameworks outside of technology-based industries and large companies just use common sense to strip them down to their essence and don't worry about the fancy techno-speak. You can also use most chapters as stand-alone strategy tools. I personally like "vectors of differentiation" and wonder how so many companies blow it when it seems like common sense. But then again if common sense were common, books like this wouldn't be needed. And then there's the issue of actually implementing what you come up with...
53 of 57 people found the following review helpful.
targeted for core products at large companies
By adam sah
I love this book: the concept of a "vector" for product
development is a terrific way to think about competition.
IMHO, this book is a must-read for all product managers,
product marketers and people involved in strategic decisions,
i.e. all senior executives.
That said, speaking as a five-time startup engineer, the advice
and examples in this book seem geared towards the core product
lines in larger companies, where you can credibly talk about
"two years from now" as opposed to wondering if you'll even be
in business, which is also the problem for new product lines at
large companies. The experience for the book comes from the
PRTM consulting firm, which was made famous for their work with
parallel product development at Intel. We hired them in the
early days at Inktomi, and found mixed success with their
process because we were terrified of immediate failure, and
they wanted to talk about version 3. Obviously, there's a
successful middle ground because Inktomi was a huge success in
the short term, but ultimately lost its strategic direction.
Product Strategy for High Technology Companies, by Michael McGrath PDF
Product Strategy for High Technology Companies, by Michael McGrath EPub
Product Strategy for High Technology Companies, by Michael McGrath Doc
Product Strategy for High Technology Companies, by Michael McGrath iBooks
Product Strategy for High Technology Companies, by Michael McGrath rtf
Product Strategy for High Technology Companies, by Michael McGrath Mobipocket
Product Strategy for High Technology Companies, by Michael McGrath Kindle
No comments:
Post a Comment